Resources Library by ANA

One size fit all

The paper describes the international validation of a heuristic model for pre-testing TV commercials. The validation is based on the model’s internal measures rather than external comparisons such as pre- and post-test validations. The model...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Chuck E. Young

September 23, 2001

Segmentation of adolescents using a multimedia study

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001

Authors: Alicia de la Macorra, Iván Castro

May 1, 2001

Segmentation of adolescents using a multimedia study (Spanish)

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001

Authors: Alicia de la Macorra, Iván Castro

Company: Ipsos MRBI

May 1, 2001

Evaluation of the effectiveness of a drug counselling training program

The drug abuse has become one of the major problems of the nation, and as a response to increased demand for programs and experts to meet treatment and preventive needs. As part of these efforts the National Institute of Mental Health has been...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Katherin Marton

August 1, 1975